Here's what Eric wrote about you introducing the podcast:
Just completed the 4th podcast out of 1,000 I'm doing. I chatted with DK of Phatgnat, a UK-based youth marketing and consulting company. Phatgnat specializes in bringing together youth, government and private companies.
We chatted about youth, marketing, mashing culture, myspace, danah boyd's research and more. Great stuff. Specifically, check out his ChangeThis manifesto, the youth survey we mentioned, the Phatgnat Challenge, his (web)log, and the general design of his website (so pretty!).
Without further ado, here's the podcast. Marketing Podcast #4 - Interview with DK of Phatgnat
There are many more exciting interviews (including my first "willing victim") pending. Stay tuned.
A little background on Eric, the guy behind the guy (a 1000-times over):
I'm an American marketer currently living in Stockholm, Sweden.
In a past life, I was in charge of direct marketing, marketing analysis, and market research for a major (i.e. several hundred million in annual revenues) clothing wholesaler in Seattle, Washington.
I'm fascinated by marketing in the increasingly connected world that we live in.