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June 05, 2007

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» The 3 new iPhone Ads from tOMPSON's blog
Are up on youtube - you can wathc them here. My favorite is this one: ... [Read More]

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Dan Meyer

Agency is TBWA/Chiat/Day, same folks who did the Hello ad from awhile back.

The song is so well chosen but probably composed in-house.

Holy cow such great ads. Shared Calamari with my kids yesterday. Apart from the obvious technolust it doesn't stir up many intense emotions, a sense that TBWA intentionally engineered.

The music, the smooth tenor of the narrator (the voice of an uncle, not a father, said somebody), the black background, all conveys an unassuming power and a total lack of pretense. (Like "Hey, this is what you can do with this phone. No big deal. Shoulda been possible years ago.") Stellar marketing.

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