« Can You See Your Students' Dream? | Main | When Playgrounds are Given the Frank Gehry Touch »

June 05, 2007


Dan Meyer

Agency is TBWA/Chiat/Day, same folks who did the Hello ad from awhile back.

The song is so well chosen but probably composed in-house.

Holy cow such great ads. Shared Calamari with my kids yesterday. Apart from the obvious technolust it doesn't stir up many intense emotions, a sense that TBWA intentionally engineered.

The music, the smooth tenor of the narrator (the voice of an uncle, not a father, said somebody), the black background, all conveys an unassuming power and a total lack of pretense. (Like "Hey, this is what you can do with this phone. No big deal. Shoulda been possible years ago.") Stellar marketing.

The comments to this entry are closed.

My Photo
Blog powered by Typepad
Member since 08/2005