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February 26, 2008


Jan Abernethy

Sign me up for the free iPhone. But, wait, who will pay the data bill for that phone? I'll bet AT&T is kicking the phones in for free! On second thought, I don't think I want the free iPhone (if you really were going to give one away.)


Ok, perhaps it might be a marketing ploy, but did you watch their video http://www.acu.edu/technology/mobilelearning/index.html . I can see a whole lot of benefit with this idea. That is a very cool concept they have cooking... besides the marketing part.

Christian Long

Gabby: Much thanks re: the link. Clearly there is MUCH more under the hood with this project...and also ACU's intentions. I'm curious how Apple partnered with ACU to allow the school to be the nation's first to go in this direction. An interesting test-case.

I'm trying to download the video now to watch (it kept cutting out on me last night at home)...although my first glance had noticing that the student driving onto campus in the opening scenes is in a filthy but very 'real' car. I have NO doubt that the marketing/film team made a conscious decision with this...and would love to have been in their design/brainstorming sessions.

Again, thanks! Much appreciate having more details so I can update my awareness on this story. I'm becoming a fan of ACU, but still convinced that the 'story' is pure marketing (which is all that 99% of people will take note of).

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