A Shoe Company, Right?
A current Adidas campaign (highlighting their new eco collection) caught my eye in a recent Trend Central mailing:
"While this is an extreme form of environmental activism, expect it to become an increasingly aspirational activity as young people are looking to have a cool experience while doing good."
Just Pick Their Brains for a Bit
Think I'd quite enjoy putting this in front of my advisees this coming fall. Just kick the heart of the unexpected 'activism' idea around. Not so much to inspire a deliberate mirrored set of actions, spade/shovel and all. No. Not necessary, nor my place. But to talk about what it means to leave a mark on the world around us that inspires, grows, evolves on behalf of everyone's benefit.
Kinda hover over that last bit of the following short film as the 'imagined' urban forest takes shape and the guerilla gardeners imagine commuters on the way to work having their spirits lifted by the sudden arrival of an apple tree on what was once barren/forgotten land.
A Suggestion for Reader Types