How many schools have blogs that are meant to connect with their community?
Businesses are beginning to finally demonstrate a willingness to go there, but as the following blog post from "Marketing Profs: Daily Fix" suggests, perhaps they'd be better to stay with the glossy brochure instead:
More and more companies are adding a blog to their marketing efforts. That's the good news. The bad news is, many of these companies aren't using their blogs as a tool to engage their customers, but rather as an extension of their Web site, as a way to simply promote their products and services.
The problem is that many companies are positioning their company blog from their point of view, and not in a way that appeals to their customers.