Cool School? Let me throw the entire pitch your way...(but keep your 'marketing' radar up the whole time):
If you’re a busy exec who feels a little out of touch with today’s young people, this may be the class for you. Kind of like summer camp, we promise it’ll be a lot more fun than a PowerPoint presentation.
This causes me to laugh a bit. Can't help it. Maybe it's just the time of night. Maybe it's because it's so over-the-top that it almost feels legit. Almost.
Still intrigued? Feeling a desire to not be out-of-touch with today's teens? Have a business plan that is dependent on this key demographic? Or just want to be in-the-know?
What is Cool School?
Cool School is a complete immersion in the lives of Gen Xers and Ys. Cool School goes beyond simply talking about the trends that are hot right now and, instead, provides a complete immersion into the entertainment, brands and activities that are shaping the lives of young people at the moment. The curriculum will, naturally, change all the time, but during Cool School, you may for example listen to new music genres such as Chopped and Screwed, play The Warriors, shop at Abercrombie's new higher-end spin-off Ruehl No. 925 and indie boutiques with emerging designers and trends, customize a pair of Vans and create a profile on Facebook. You may watch some Machinima, drink a Sparks energy drink, do some exergaming, listen to a KCRW podcast, and dine at a secret restaurant. You will leave Cool School feeling, well, just a bit cooler.
Still feeling like Cool School is for you?
How does Cool School work?
There are several different levels of Cool School, from two-hour presentations where we bring products and entertainment to your office and present key trends while you watch, listen and play, to full day excursions where you will shop where young people shop, eat where they eat, see their rooms, talk to their friends and visit their campus. Whether you just want a taste of what young people are doing or a complete immersion, we can structure Cool School to meet your company’s particular objectives.
Want more info?
For more information on Cool School, please contact Melissa Lavigne at 212-277-5208
I think they need to open an Australian franchise - I've been frequently told by my 11 year old students that I am decidedly unfashionable - I mean, it shold help me connect with them better, shouldn't it?
Posted by: Graham Wegner | January 13, 2006 at 05:36 AM