The 3 New iPhone Ads -- Oh, My

Only in the last hour -- nearing midnight now -- I was blog-wondering about when I'd be able to see the new iPhone ads via YouTube, et al.  Just checked my email.  A new comment to review.  All 3 iPhone ads are listed -- thanks to MacVicta for that!  Gotta love the speed of convergence and great tips like this.  Here are the 3 ads:

1.  "Calamari"

2.  "How To"

3.  "Never Been an iPod"

Whether you are geeking over the iPhone or not, it is a pretty curious world we live in where this sort of 'thing' -- evangelizing an advertisement on TV without worrying about the TV-part -- is done in such a rapid fire manner.  Whether selling products or sharing ideas, shift happens!

Curious:

1. Who is the ad firm that did these?
2. What is the song?
3. What did we do 5, 10, or more years ago to share something like this?  And what do our 'kids' take for granted now that we're just barely getting our heads wrapped around?

Of course, the 'wise' response would be to forbid such a 'phone' from entering the school.  A distraction.  What good would a phone be in school?  Even if the future of learning happens to be the main app that we're locking outside the front door!  Will -- do you see what I see?

Comments

[Dan Meyer]

Agency is TBWA/Chiat/Day, same folks who did the Hello ad from awhile back.

The song is so well chosen but probably composed in-house.

Holy cow such great ads. Shared Calamari with my kids yesterday. Apart from the obvious technolust it doesn't stir up many intense emotions, a sense that TBWA intentionally engineered.

The music, the smooth tenor of the narrator (the voice of an uncle, not a father, said somebody), the black background, all conveys an unassuming power and a total lack of pretense. (Like "Hey, this is what you can do with this phone. No big deal. Shoulda been possible years ago.") Stellar marketing.